Color : Messages & Meanings in Neutral

This book contains material to help you make effective, unique and credible color choices. Based on research and filled with hundreds of color combinations and illustrations, this book presents color expert Leatrice Eiseman's insights on color and emotion. These essential guidelines and illustrations can be applied to so many of your projects: branding, packaging, signage, point-of-purchase, displays, advertising, logos, websites, and more. Created for everyone whose color choices are critically important for the success of a project, this book will prove a valuable tool and resource.