The Knot


Back in 1996 The Knot received its first invesrtment from AOL Greenhouse Network. The site was the first of it's kind, and provided users with the first comprehensive online destination to view dresses and get information about wedding planning trends. Over the years the Knot, now known as XOXO, built an empire on and around it's wedding business, and today it is a publicly traded company with a 215 Million dollar market cap.

While the Knot is still a market leader 15 years hence, the new internet landscape now includes hundreds of sites that operate the same way as the Knot.  Sites such as these are very useful and provide volumes of information for the eager bride-to-be in her quest for wedding day perfection.